If you go to the website for East Village booze maker Old Harbor Distilling Co. these days, the Shop link will take you to a product page featuring the brand’s assorted craft spirits, including Barrelflag “navy strength rum,” or its “southwestern gin, San Miguel, so called for a botanical infusion including cucumber, sage, and cilantro. You can order a couple bottles, and within days have them shipped to your home. By now, we all know the drill — we can order just about anything online. But in the case of craft spirits, it actually took a lot of behind-the-scenes work. The sort of work done by the San Diego company, Speakeasy.
Three Tier is hosted by Jacob Gluck, who is also the Founder and CEO of Goza Tequila and Infinite Agave. Josh Jacobs is the Founder and CEO of Speakeasy Co., an e-commerce and logistics platform that allows beverage alcohol brands to sell direct to consumers from their own website. Listen as we take a deep dive into the genesis of the company as told through the eyes of its Founder, and discuss what the future holds for Speakeasy and DTC.
When it comes to purchasing alcohol, the United States relies on a complicated series of Prohibition-era drinking laws. To reach a consumer, a bottle must pass through several levels of distribution, getting stamped with taxes along each stop. These laws were put in place to increase public safety, collect tax revenue and stamp out tied-house plays, but in the digital world that Covid-19 has bred, the three-tier system is more glaringly outdated than ever. One company is looking to help small brands navigate the complicated regulations of the three tier system.
Episode Summary: DTC is one of the all-time great disruptions, but was seemingly impossible for the alcohol industry due to the prohibition laws in the US, until. Speakeasy Co. They enable craft brands nationwide to sell directly to consumers from their websites without disrupting the three tier system; giving brands the opportunity to fuel their own growth through lean DTC practices embraced by startups across every other food and bev category. We talk with Josh about the power of data, how to launch a spirits brand and the future of alcohol purchases.
If you’re anything like me, when you envision holiday shopping, then you likely picture shoppers lined up before sunrise for Black Friday deals, congested stores, kids on Santa's lap, and virtually everything you want to avoid this Covid-19 riddled year. The data, and our intuition, suggests this holiday season will be entirely different, so both consumers and businesses must adapt.
Speakeasy Co., the leading integrated DTC solution for beverage alcohol brands, today announced they have received a seed investment from Goat Rodeo Capital, a venture capital firm focused on early state investments in the Beverage Alcohol and Cannabis sectors, to help fuel the company's continual growth within the wider Drinks Industry.
Speakeasy Company, a three-tier compliant e-commerce and logistics platform that allows bev alc brands to sell direct-to-consumer, has seen tremendous growth this year as consumers increasingly flock to online ordering options.
In Part II of this video series, Josh Jacobs, CEO of Speakeasy Co., guides brand owners on how to effectively engage consumers once they’ve discovered the brand, and how to convert them into customers.