With the mass transition to digital operations, it is more important than ever that beverage alcohol brands be in control of the data at their fingertips. In this video, Kim Nguyen, director of marketing for Speakeasy Co., explains the Top 5 most valuable reports brand owners can access free with Google Analytics.
Josh Jacobs is the co-founder and CEO of Speakeasy Company – a company centered on offering alcoholic beverage entrepreneurs the opportunity to reach customers directly while remaining three-tier compliant. Josh joins Justin to discuss launching and growing the business as well as how they are helping grow new brands.
Speakeasy Co., the leading integrated DTC solution for beverage alcohol brands which enables brands the ability to sell direct-to-consumer while remaining three-tier compliant, have seen tremendous continual growth, especially this past holiday season.
If you go to the website for East Village booze maker Old Harbor Distilling Co. these days, the Shop link will take you to a product page featuring the brand’s assorted craft spirits, including Barrelflag “navy strength rum,” or its “southwestern gin, San Miguel, so called for a botanical infusion including cucumber, sage, and cilantro. You can order a couple bottles, and within days have them shipped to your home. By now, we all know the drill — we can order just about anything online. But in the case of craft spirits, it actually took a lot of behind-the-scenes work. The sort of work done by the San Diego company, Speakeasy.
Three Tier is hosted by Jacob Gluck, who is also the Founder and CEO of Goza Tequila and Infinite Agave. Josh Jacobs is the Founder and CEO of Speakeasy Co., an e-commerce and logistics platform that allows beverage alcohol brands to sell direct to consumers from their own website. Listen as we take a deep dive into the genesis of the company as told through the eyes of its Founder, and discuss what the future holds for Speakeasy and DTC.
When it comes to purchasing alcohol, the United States relies on a complicated series of Prohibition-era drinking laws. To reach a consumer, a bottle must pass through several levels of distribution, getting stamped with taxes along each stop. These laws were put in place to increase public safety, collect tax revenue and stamp out tied-house plays, but in the digital world that Covid-19 has bred, the three-tier system is more glaringly outdated than ever. One company is looking to help small brands navigate the complicated regulations of the three tier system.
Episode Summary: DTC is one of the all-time great disruptions, but was seemingly impossible for the alcohol industry due to the prohibition laws in the US, until. Speakeasy Co. They enable craft brands nationwide to sell directly to consumers from their websites without disrupting the three tier system; giving brands the opportunity to fuel their own growth through lean DTC practices embraced by startups across every other food and bev category. We talk with Josh about the power of data, how to launch a spirits brand and the future of alcohol purchases.
If you’re anything like me, when you envision holiday shopping, then you likely picture shoppers lined up before sunrise for Black Friday deals, congested stores, kids on Santa's lap, and virtually everything you want to avoid this Covid-19 riddled year. The data, and our intuition, suggests this holiday season will be entirely different, so both consumers and businesses must adapt.