Historically, the vodka category has been slow growing, however, thanks to new innovative technologies and a craft-driven push, the category is being revitalized. Consumers are now searching for unique ingredients with an emphasis on flavor and flavor profiles.
Speakeasy Co., the leading integrated DTC solution for beverage alcohol brands which enables brands the ability to sell direct-to-consumer while remaining three-tier compliant, is proud to announce that as of July they will be servicing 250 distinct beverage alcohol brands on their platform.
Online marketing campaigns are an essential part of fostering growth and gaining brand recognition in the beverage alcohol industry. In this video, Kim Nguyen, Director of Marketing at Speakeasy Co., guides viewers on how to go beyond the basic google ad features by using extensions, which can help drive traffic to your website and reach a larger audience.
As I am sure you are already aware, Ready to Drink Beverages (better known as RTD’s) are quickly becoming the go-to drink format for this upcoming summer season, as briefly outlined in one of our most recent blog posts. As venues and cities start to open up nationwide, people will be looking at convenience and ease of use when purchasing beverages, which is one facet as to why this beverage category is continuing to boom at a rapid pace.
At this point as we roll into the long weekend, no one can deny the impact of RTDs in the industry, but are we in a bubble? Will sales plateau? Since many RTDs are capitalizing on major trends, including premiumization and health consciousness, The IWSR predicts there is still an exciting runway ahead, as RTDs are expected to post volume gains of +21.8% compound annual growth rate 2019-2024, surpassing the spirits category in terms of volume in 2021.
Speakeasy Co., the leading integrated DTC solution for beverage alcohol brands which enables brands the ability to sell direct-to-consumer while remaining three-tier compliant, announced an ecommerce campaign with select whisk(e)y brands in celebration of World Whisky Day.
At this point, most companies are familiar with the basics of Facebook’s advertising platform, but in the latest video, Kim Nguyen, the Director of Marketing for Speakeasy Co., shares some great tips on how to decrease cost of acquisition for your target audience through Facebook’s advertising network.