At this point as we roll into the long weekend, no one can deny the impact of RTDs in the industry, but are we in a bubble? Will sales plateau? Since many RTDs are capitalizing on major trends, including premiumization and health consciousness, The IWSR predicts there is still an exciting runway ahead, as RTDs are expected to post volume gains of +21.8% compound annual growth rate 2019-2024, surpassing the spirits category in terms of volume in 2021.
Speakeasy Co., the leading integrated DTC solution for beverage alcohol brands which enables brands the ability to sell direct-to-consumer while remaining three-tier compliant, announced an ecommerce campaign with select whisk(e)y brands in celebration of World Whisky Day.
At this point, most companies are familiar with the basics of Facebook’s advertising platform, but in the latest video, Kim Nguyen, the Director of Marketing for Speakeasy Co., shares some great tips on how to decrease cost of acquisition for your target audience through Facebook’s advertising network.
Speakeasy Co., the leading integrated DTC solution for beverage alcohol brands which enables brands the ability to sell direct-to-consumer while remaining three-tier compliant, is proud to announce they have joined Women of the Vine & Spirits as an Associate Corporate Member.
With the mass transition to digital operations, it is more important than ever that beverage alcohol brands be in control of the data at their fingertips. In this video, Kim Nguyen, director of marketing for Speakeasy Co., explains the Top 5 most valuable reports brand owners can access free with Google Analytics.