In the world of alcohol advertising, the rules and regulations per platform can be overwhelming and, at times, even intimidating. Furthermore, between Google, Microsoft, Facebook, Instagram, Twitter, Pinterest and others, it can be difficult to discern which platform is best for reaching the right audiences and increasing your brand’s online visibility.
Email segmentation divides people who have subscribed to your email list into small groups based on similar traits, demographics, or behaviors. Before launching any email marketing campaign, see if segmentation makes sense, as oftentimes it ensures that you’re sending highly targeted and personalized content to your subscribers.
Frequency and timing are among the most dominant questions our brand partners ask in relation to email marketing. Send too many emails, and you’ll end up in the Junk inbox or far worse, unsubscribed. Send too few, and there’s a potential opportunity loss of precious (& free) sales and re-engagement.
In the Wine and Spirits Industry, there are 3 months of the year that have grown to be not only the busiest months for e-Commerce, but also the most important. October, November and December (OND) are when e-Commerce store owners ramp up their result-oriented strategies with the hope of winning the holiday season.
If I said robots, AI, and online celebrity drops, you almost certainly would not jump to the alcohol industry. That’s because just back in 2019, digital was at its infancy and e-commerce represented a fraction of a single percent of total sales. However, one pandemic and one gargantuan leap later, we find ourselves amid a technological revolution.
Tesla Tequila first came up back in April 2018 in Musk’s April Fool’s Day joke that showed him passed out against a Tesla Model 3 surrounded by “Teslaquilla” bottles and holding a cardboard sign that reads “bankwupt.” Later that year, Tesla officially filed an application with the U.S. Patent and Trademark Office to trademark “Teslaquila.”
As of last month, the 2015-founded company that handles all technology, warehousing and order fulfillment for alcohol and spirits brands, is servicing 250 titles on its platform, including national players such as WhistlePig and Tesla Tequila, the latter which sold tens of thousands of bottles within 4.5 hours of launching on the site.
Historically, the vodka category has been slow growing, however, thanks to new innovative technologies and a craft-driven push, the category is being revitalized. Consumers are now searching for unique ingredients with an emphasis on flavor and flavor profiles.