Email is a powerful tool for adult beverage e-commerce businesses, as it allows them to connect with their customers in a personal, efficient, and cost-effective way. Here are three reasons why you should be using email marketing and why it is still relevant today.
- It’s Personal. Email allows businesses to communicate with their customers in a personalized manner. They can segment their email lists based on customer preferences and purchase history, and send targeted messages that are more likely to be relevant and engaging to the recipient. According to Salecycle, 59% of email respondents in their study say that email influences their purchase decisions and nearly half the respondents purchase from a marketing email at least once a month! This can increase the chances of customers making a purchase and can also help to build a stronger relationship with them.
- It’s Efficient. Email is an efficient way for businesses to reach their customers. Unlike traditional mail or even social media, email can be sent and received almost instantly, which means businesses can quickly respond to customer inquiries or notify them of special promotions or sales. According to McKinsey & Company, email is 40X more effective at acquiring customers over Facebook and Twitter combined. They also point out that 91% of consumers use email daily. This can be especially important in the fast-paced world of e-commerce.
- It’s Cost Effective. Email is a cost-effective marketing tool. Compared to other forms of advertising, sending an email campaign is relatively inexpensive and can reach a large number of customers. This makes it an ideal option for businesses of all sizes, particularly small and medium-sized businesses that might not have the resources to invest in more expensive marketing campaigns. According to Litmus, the average return on investment for email campaigns is 36:1, making it one of the highest ROI’s available in the marketing playbook.
In conclusion, email is an essential tool for adult beverage e-commerce businesses. It allows them to connect with customers in a personalized and efficient manner, while also being cost-effective. So, if you are running an adult beverage e-commerce business, it's time to start leveraging the power of email to drive more sales and build stronger relationships with your customers.
Speakeasy Marketing Specialist