By Dani Chudler, Paid Media Specialist, Speakeasy Co.
Does anyone else remember when hashtags were called pound signs? Twitter adopted the use of pound signs as hashtags in 2009, as a way to filter trending topics through a hyperlink. As we all know now, hashtags are not exclusive to Twitter and are even used on clothing or spoken aloud. Nowadays, it’s easier than ever to join a conversation online by using tags.
Niche, industry tags make it easier to capture potential customers who are already thinking about a certain product or idea. For example, #DTCbrands, #gintonic, and #businesstrends each relate to Speakeasy and our audience. Leveraging trending topics and tags is also a smart way to increase your reach. #throwbackthursday is a timeless tag that is trending weekly. Catching onto trends takes a bit of extra observation on what competitors and similar industries are posting.
Hashtags are a great way to promote your brand slogans. Brands are able to create new hashtags and encourage followers to engage in the community by using them on any platform. Becoming the hotspot for advertising and organic growth, there are a few things to know before using hashtags on Meta:
Overall, using similar hashtags across each of your brand’s active social platforms will keep your brand image consistent, while catering towards slightly different audiences.