With the rise of influencer marketing, businesses are now shifting towards collaborating with social media influencers to reach a wider audience. Let's dive into a few ways ways in which micro-influencers can be used as part of your marketing strategy.
As an alcohol brand in the e-commerce space, it is essential to find ways to increase sales throughout the year continuously. With the increasing popularity of online shopping and the constant introduction of new brands, one way to stand out is by offering promotions to your customers.
Artificial intelligence (AI) has revolutionized various industries, and the e-commerce sector is no exception. E-commerce businesses can leverage AI tools such as ChatGPT to enhance customer engagement, increase sales, and streamline operations.
Thanks to complex social media algorithms, your organic posts will only ever reach a small portion of your total audience. So, no matter how good your content is, it will never be seen by everyone who could benefit from it.
It’s no secret that digital marketing easily surpasses traditional media in both minimum investment and aggregation of actionable data. When developing any marketing strategy, brands must consider multiple channels to ensure a strong digital ecosystem that is not only cohesive, but effective. Among those channels, email marketing has reigned as a pillar to plan for, and with the increasing concerns with digital privacy, is here to stay.
In order to use SMS marketing appropriately and effectively in the alcohol space, it is important to understand the regulations and policies that outline an acceptable campaign. Read on for SMS compliance essentials, strategies and more.
Email is a powerful tool for adult beverage e-commerce businesses, as it allows them to connect with their customers in a personal, efficient, and cost-effective way. Here are three reasons why you should be using email marketing and why it is still relevant today.