Low or no alcohol drinks have become a growing global trend in the beverage industry. And not just because it’s Dry January. In fact, the IWSR reported that, by 2024, consumption of these low/no alcohol drinks is expected to increase by 31% across Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the U.S.

When it comes to tracking key performance indicators for your direct-to-consumer business, it can be difficult to figure out where you stand in comparison to your competitors. Is your cost per acquisition (CPA) miles ahead of your industry competitors, or do you need to further optimize your campaigns to reach new heights?

A chatbot is a conversational program that you can use to chat with your customers/visitors on your behalf with pre-programmed responses. Facebook allows you to install third-party chatbots on your business page to create automated conversations with people who click your Facebook Messenger and Instagram Direct Messages for additional support.

With adults spending 3+ hours on their phones per day, it is clear that if e-commerce businesses want to reach customers where they spend most of their time, they should be focusing some of their marketing efforts on mobile-first channels like SMS marketing.

Domain verification on Facebook simply means that a business owner is staking their claim on the brand’s domain for use on Facebook.

Here at Speakeasy, we're always interested in relevant trends in the alcohol space, specifically when it comes to consumer preferences and insights. One trend we've noticed lately - one that cannot be ignored as it's been in multiple headlines - is the exploding demand for premium alcohol.

Sustainability is the talk of the town in the wine and spirits industry. And, honestly, it makes perfect sense. 

In order to run a successful e-commerce business, you need to create a fulfilling shopping experience for your potential customers from start to finish. A good e-commerce site not only attracts visitors with alluring and strategic design; it also converts those visitors into customers and, ideally, keeps them coming back for more.

You've built an online store. You've invested endless hours to drive traffic to your store, and people are buying! So what now? Your next goal is to maximize revenue generated on each single order.

In the world of alcohol advertising, the rules and regulations per platform can be overwhelming and, at times, even intimidating. Furthermore, between Google, Microsoft, Facebook, Instagram, Twitter, Pinterest and others, it can be difficult to discern which platform is best for reaching the right audiences and increasing your brand’s online visibility.