Media platforms regularly monitor audience targeting and prevent misinformation of alcohol in advertisements. Before you begin marketing for your unique, new wine and spirits, familiarize with the following advertising restrictions.
There are multiple Key Performance Indicators (KPIs) that showcase how well your campaigns, ad sets and ads are performing, so it can be overwhelming to know each KPI and understand how to interpret the data.
Since its start back in 2005, Google Analytics has undergone a lot of changes and has gotten a lot more sophisticated with its reporting over the years and yet has remained one of the most invaluable sources of information for digital insight amongst businesses.
We’re all about celebrating women all the time. Even though International Women’s Day was earlier this month, March is Women’s History Month, and we’re excited to highlight some pretty impressive women on the Speakeasy team. We’ve asked them each one question: What does it mean to you to be a woman working in the alcohol space?
With the constant evolution of social media algorithms and the growing number of alcohol brands entering the market, it is especially important to maintain and attract steady growth on Instagram, Facebook and other platforms where your ideal customers engage the most.
Low or no alcohol drinks have become a growing global trend in the beverage industry. And not just because it’s Dry January. In fact, the IWSR reported that, by 2024, consumption of these low/no alcohol drinks is expected to increase by 31% across Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the U.S.
When it comes to tracking key performance indicators for your direct-to-consumer business, it can be difficult to figure out where you stand in comparison to your competitors. Is your cost per acquisition (CPA) miles ahead of your industry competitors, or do you need to further optimize your campaigns to reach new heights?
A chatbot is a conversational program that you can use to chat with your customers/visitors on your behalf with pre-programmed responses. Facebook allows you to install third-party chatbots on your business page to create automated conversations with people who click your Facebook Messenger and Instagram Direct Messages for additional support.
With adults spending 3+ hours on their phones per day, it is clear that if e-commerce businesses want to reach customers where they spend most of their time, they should be focusing some of their marketing efforts on mobile-first channels like SMS marketing.