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Industry Resources

Igor Miske
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9 Strategies to Optimize Your Product Description Page to Increase Sales9 Strategies to Optimize Your Product Description Page to Increase Sales
In order to run a successful e-commerce business, you need to create a fulfilling shopping experience for your potential customers from start to finish. A good e-commerce site not only attracts visitors with alluring and strategic design; it also converts those visitors into customers and, ideally, keeps them coming back for more.
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3 Proven Strategies to Increase AOV in Beverage Alcohol E-Commerce3 Proven Strategies to Increase AOV in Beverage Alcohol E-Commerce
You've built an online store. You've invested endless hours to drive traffic to your store, and people are buying! So what now? Your next goal is to maximize revenue generated on each single order.
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Charles Deluvio
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Growing Your Beverage Alcohol Brand on Pinterest: Policies, Tips & Ideas to Get StartedGrowing Your Beverage Alcohol Brand on Pinterest: Policies, Tips & Ideas to Get Started
In the world of alcohol advertising, the rules and regulations per platform can be overwhelming and, at times, even intimidating. Furthermore, between Google, Microsoft, Facebook, Instagram, Twitter, Pinterest and others, it can be difficult to discern which platform is best for reaching the right audiences and increasing your brand’s online visibility.
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Stephen Phillips - Hostreviews.co.uk
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Q&A: What is Email Segmentation & Why is it Important for Alcohol Brands?Q&A: What is Email Segmentation & Why is it Important for Alcohol Brands?
Email segmentation divides people who have subscribed to your email list into small groups based on similar traits, demographics, or behaviors. Before launching any email marketing campaign, see if segmentation makes sense, as oftentimes it ensures that you’re sending highly targeted and personalized content to your subscribers.
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Solen Feyissa
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Q&A: How Often Should Alcohol Beverage Brands Send Customers Emails?Q&A: How Often Should Alcohol Beverage Brands Send Customers Emails?
Frequency and timing are among the most dominant questions our brand partners ask in relation to email marketing. Send too many emails, and you’ll end up in the Junk inbox or far worse, unsubscribed. Send too few, and there’s a potential opportunity loss of precious (& free) sales and re-engagement.
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rupixen.com
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Alcohol E-Commerce & Marketing Tips for the Holiday SeasonAlcohol E-Commerce & Marketing Tips for the Holiday Season
In the Wine and Spirits Industry, there are 3 months of the year that have grown to be not only the busiest months for e-Commerce, but also the most important. October, November and December (OND) are when e-Commerce store owners ramp up their result-oriented strategies with the hope of winning the holiday season.
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Tesla Tequila
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Alcohol Tech Trends 2021Alcohol Tech Trends 2021
If I said robots, AI, and online celebrity drops, you almost certainly would not jump to the alcohol industry. That’s because just back in 2019, digital was at its infancy and e-commerce represented a fraction of a single percent of total sales. However, one pandemic and one gargantuan leap later, we find ourselves amid a technological revolution.
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9 Alcohol Trends in 2021-229 Alcohol Trends in 2021-22
Alcohol trends have shifted significantly in the past two years. The world of 2019 feels like decades ago. The generational pandemic of 2020 reshaped our lives in a rapid, lasting fashion.
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The Alcohol Retailer’s Everything Guide to Ecommerce Delivery and ShippingThe Alcohol Retailer’s Everything Guide to Ecommerce Delivery and Shipping
A primer on what small and medium-sized operators need to know about the fast-changing laws around taxes, shipping, and technology
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Harridan Vodka
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2021: The Year Vodka Was Reinvented2021: The Year Vodka Was Reinvented
Historically, the vodka category has been slow growing, however, thanks to new innovative technologies and a craft-driven push, the category is being revitalized. Consumers are now searching for unique ingredients with an emphasis on flavor and flavor profiles.
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