Media platforms regularly monitor audience targeting and prevent misinformation of alcohol in advertisements. Before you begin marketing for your unique, new wine and spirits, familiarize with the following advertising restrictions.
There are multiple Key Performance Indicators (KPIs) that showcase how well your campaigns, ad sets and ads are performing, so it can be overwhelming to know each KPI and understand how to interpret the data.
Since its start back in 2005, Google Analytics has undergone a lot of changes and has gotten a lot more sophisticated with its reporting over the years and yet has remained one of the most invaluable sources of information for digital insight amongst businesses.
We’re all about celebrating women all the time. Even though International Women’s Day was earlier this month, March is Women’s History Month, and we’re excited to highlight some pretty impressive women on the Speakeasy team. We’ve asked them each one question: What does it mean to you to be a woman working in the alcohol space?