Email segmentation divides people who have subscribed to your email list into small groups based on similar traits, demographics, or behaviors. Before launching any email marketing campaign, see if segmentation makes sense, as oftentimes it ensures that you’re sending highly targeted and personalized content to your subscribers.
Frequency and timing are among the most dominant questions our brand partners ask in relation to email marketing. Send too many emails, and you’ll end up in the Junk inbox or far worse, unsubscribed. Send too few, and there’s a potential opportunity loss of precious (& free) sales and re-engagement.
In the Wine and Spirits Industry, there are 3 months of the year that have grown to be not only the busiest months for e-Commerce, but also the most important. October, November and December (OND) are when e-Commerce store owners ramp up their result-oriented strategies with the hope of winning the holiday season.
If I said robots, AI, and online celebrity drops, you almost certainly would not jump to the alcohol industry. That’s because just back in 2019, digital was at its infancy and e-commerce represented a fraction of a single percent of total sales. However, one pandemic and one gargantuan leap later, we find ourselves amid a technological revolution.
Alcohol trends have shifted significantly in the past two years. The world of 2019 feels like decades ago. The generational pandemic of 2020 reshaped our lives in a rapid, lasting fashion.
Historically, the vodka category has been slow growing, however, thanks to new innovative technologies and a craft-driven push, the category is being revitalized. Consumers are now searching for unique ingredients with an emphasis on flavor and flavor profiles.
Online marketing campaigns are an essential part of fostering growth and gaining brand recognition in the beverage alcohol industry. In this video, Kim Nguyen, Director of Marketing at Speakeasy Co., guides viewers on how to go beyond the basic google ad features by using extensions, which can help drive traffic to your website and reach a larger audience.
As I am sure you are already aware, Ready to Drink Beverages (better known as RTD’s) are quickly becoming the go-to drink format for this upcoming summer season, as briefly outlined in one of our most recent blog posts. As venues and cities start to open up nationwide, people will be looking at convenience and ease of use when purchasing beverages, which is one facet as to why this beverage category is continuing to boom at a rapid pace.
There are no shortcuts or lucky tickets, it’s about being vulnerable and taking as many chances as possible, and stumbling upon the opportunities through grit that transform your business
