Online marketing campaigns are an essential part of fostering growth and gaining brand recognition in the beverage alcohol industry. In this video, Kim Nguyen, Director of Marketing at Speakeasy Co., guides viewers on how to go beyond the basic google ad features by using extensions, which can help drive traffic to your website and reach a larger audience.
As I am sure you are already aware, Ready to Drink Beverages (better known as RTD’s) are quickly becoming the go-to drink format for this upcoming summer season, as briefly outlined in one of our most recent blog posts. As venues and cities start to open up nationwide, people will be looking at convenience and ease of use when purchasing beverages, which is one facet as to why this beverage category is continuing to boom at a rapid pace.
There are no shortcuts or lucky tickets, it’s about being vulnerable and taking as many chances as possible, and stumbling upon the opportunities through grit that transform your business
At this point as we roll into the long weekend, no one can deny the impact of RTDs in the industry, but are we in a bubble? Will sales plateau? Since many RTDs are capitalizing on major trends, including premiumization and health consciousness, The IWSR predicts there is still an exciting runway ahead, as RTDs are expected to post volume gains of +21.8% compound annual growth rate 2019-2024, surpassing the spirits category in terms of volume in 2021.
Pressure from small producers, ecommerce, and emerging new models are challenging the traditional three-tier system. How are new players and established wholesalers responding?
At this point, most companies are familiar with the basics of Facebook’s advertising platform, but in the latest video, Kim Nguyen, the Director of Marketing for Speakeasy Co., shares some great tips on how to decrease cost of acquisition for your target audience through Facebook’s advertising network.
With the mass transition to digital operations, it is more important than ever that beverage alcohol brands be in control of the data at their fingertips. In this video, Kim Nguyen, director of marketing for Speakeasy Co., explains the Top 5 most valuable reports brand owners can access free with Google Analytics.
If you’re anything like me, when you envision holiday shopping, then you likely picture shoppers lined up before sunrise for Black Friday deals, congested stores, kids on Santa's lap, and virtually everything you want to avoid this Covid-19 riddled year. The data, and our intuition, suggests this holiday season will be entirely different, so both consumers and businesses must adapt.
Online alcohol sales are up 243% and will likely continue to rise, but e-commerce is still nascent, so as consumers, we can do our part by shopping locally from the comfort of our homes.
