Here at Speakeasy, we're always interested in relevant trends in the alcohol space, specifically when it comes to consumer preferences and insights. One trend we've noticed lately - one that cannot be ignored as it's been in multiple headlines - is the exploding demand for premium alcohol.
In order to run a successful e-commerce business, you need to create a fulfilling shopping experience for your potential customers from start to finish. A good e-commerce site not only attracts visitors with alluring and strategic design; it also converts those visitors into customers and, ideally, keeps them coming back for more.
You've built an online store. You've invested endless hours to drive traffic to your store, and people are buying! So what now? Your next goal is to maximize revenue generated on each single order.
In the world of alcohol advertising, the rules and regulations per platform can be overwhelming and, at times, even intimidating. Furthermore, between Google, Microsoft, Facebook, Instagram, Twitter, Pinterest and others, it can be difficult to discern which platform is best for reaching the right audiences and increasing your brand’s online visibility.
Email segmentation divides people who have subscribed to your email list into small groups based on similar traits, demographics, or behaviors. Before launching any email marketing campaign, see if segmentation makes sense, as oftentimes it ensures that you’re sending highly targeted and personalized content to your subscribers.
Frequency and timing are among the most dominant questions our brand partners ask in relation to email marketing. Send too many emails, and you’ll end up in the Junk inbox or far worse, unsubscribed. Send too few, and there’s a potential opportunity loss of precious (& free) sales and re-engagement.
In the Wine and Spirits Industry, there are 3 months of the year that have grown to be not only the busiest months for e-Commerce, but also the most important. October, November and December (OND) are when e-Commerce store owners ramp up their result-oriented strategies with the hope of winning the holiday season.
If I said robots, AI, and online celebrity drops, you almost certainly would not jump to the alcohol industry. That’s because just back in 2019, digital was at its infancy and e-commerce represented a fraction of a single percent of total sales. However, one pandemic and one gargantuan leap later, we find ourselves amid a technological revolution.
