Over the years, email has become a cornerstone of the digital marketing ecosystem. Email allows you to easily analyze data, keep your customers up to date, and distribute targeted messages. In this video, Kim Nguyen of Speakeasy Co. discusses some ways to use email marketing to drive conversions, build an audience, and ultimately increase your brand’s key goals.
0:00 Introduction
0:33 How Digital Can Support Brick and Mortar
1:17 Why Email Marketing
2:30 Building Your Audience
3:50 Incentives to Collect Email Addresses
4:12 How to Collect Email Addresses
4:30 The Emails You Should Be Sending
5:47 Analytics
6:30 Conversions
8:01 Conclusion
