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Four Successful Elements of Celebrity and Premium Spirits Collaborations

 

"Business is booming for premium spirits, and celebrities are acquiring a taste for the trend. 

The global premium spirits market was valued at $157.9 billion in 2022 and is predicted to expand at a compound annual growth rate of 10.4% to reach $315.7 billion by 2029, according to data from Maximize Market ResearchAnalysis from IWSR, a market research firm specializing in the beverage industry, shows that premium spirits consumption tends to display resilience despite economic fluctuations, including slow, positive volume growth during recessionary periods."

 

Read the full article on Fast Company.

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