Meanwhile, in an effort to further premiumize its range, Mast-Jägermeister U.S. has announced a new partnership with e-commerce player Speakeasy Co. to bring Jägermeister’s high-end Manifest offshoot direct to consumers. Previously focused on the on-premise with a limited retail presence, Manifest is now available through the brand’s website for $60 a 1-liter bottle.
Partnering with Speakeasy allows the brand to make three-tier compliant sales through its own digital footprint, instead of through a marketplace like Drizly or ReserveBar. “It allows us to use our social channels and make the consumer experience much more streamlined,” Littlefield explained.
Speakeasy’s edge in the e-commerce space, according to founder and CEO Josh Jacobs, is that its approach is tailored to each individual brand, facilitated through the brand’s website, and allows the brand to control the user experience and data. “Historically the only outlet that existed for suppliers to sell online was through a marketplace,” said Jacobs. “The Speakeasy Co. mission is to empower partners to own their growth.”
